Tips for Food Product Development

A significant number of companies around the globe are not actively developing any new food products. Whereas, many companies those are engaged in new food product development, do not explicitly involve the consumers in their market research. This article lists out some innovations in the field of food product development which can be adopted by various companies to both enrich the food quality and thus increase their business.

The basic segment of manufacturing food products depends on how well you pack your product. Some of the innovations that can be adopted in food packaging are:

  • New packaging that can be used both in microwave and oven and thus increases versatility.
  • New packaging materials to be used to improve product shelf-life, quality and freshness.
  • Different packaging that helps in presenting the food product in different and new ways. This can be done by creating new graphic designs and packaging shapes for your product.
  • Packaging patterns that can increase the ease of use. For instance, milk cartons that are opened easily.

However, whatever be the packaging strategy, the major factor in food product development is the food stuff itself. The same is the case with beverage development. To create development in that area one needs to bring new ethnic concepts and has to start producing organic and health foods. Addition of vitamins, bacterial cultures and minerals, i.e. fortification, will also help. Some other innovations that could help in food product development include:

  • Merging – this refers to the merging of 2 complimentary or similar flavors, for instance, some chocolates where white chocolate and milk are brought together. This can also mean bringing complimentary products together, for instance some of the Lunchable products where, ham, crackers and cheese are brought together in the same packaging.
  • Segmentation – this is where the manufacturer finds simple ways to allow customers to customize products to their personal needs. For instance the ‘salt-n-shake’ potato chips where a separate sachet of salt in provided so that the consumer gets the chance to decide the quantity of salt they want to apply to the chips. Another form of segmentation is the ‘multi-packs’ offer wherein the customer gets to use only a part of the product at one time depending on the number of servings required.
  • Composite materials – this can be interpreted as the concept of combining foods that are different properties into a single structure. This strategy is usually present in cereal bars, multi-vitamins, filled pasta, ‘bubble-and-squeak’ and several other products, especially the ones where the consumers are looking for ease of use.
  • Preliminary action – this is a very commonly applied principle for food product development. Some examples in this case would be de-seeded vegetables and pre-cooked meals.

Almost similar strategies should be adopted in beverage development. For instance, recognizing consumer needs in the market which can be filled by a new innovative beverage brand is one of the first step in the beverage development. Similarly, in order to maximize taste and the functionality of the new beverage brand, beverage formulation, which is a very intricate process should be done thoroughly allow enough time to go through every possible ingredient options.

Some Tips to Labeling Food Products

Food products are different with other products. You will find that labeling these products is also different with others. When it comes to labeling food products, there are many things that you should do. You should gather and present the information related to regulations the agencies in labeling needs. You should also design and print the label that you have.

Label on food products should provide the information that customers need so that they will know whether they want to buy the products or not. You will find that label can be functioned as a marketing tool for your products. Thus, you should make your label perfect. The following tips will help you to make label for your food products with correct equipment and software.

Firstly, you should get the information about food labels form the U.S. Food and Drug Administration (FDA). In this case, you should fulfill all the requirements that FDA requires. In the requirements, you will find that there are some things that you should include to your label such as the name of the food product, its quantity, its nutritional information and he expiration date for the food.

Secondly, you should create the label that you want. Make sure that you include all the requirements that you got from the FDA. Make sure that create the label as attractive as possible. You should include your company logo so that the customers will recognize your better.

Thirdly, you can print the label that you have designed. For this, you can print by yourself or bring to the specialist in printing food products. If you want to print the label by yourself, you have to make sure that you have the equipment. But, you should choose the correct label stock for your products for example waterproof label for food that will be frozen or refrigerated.

Factors You Need to Consider While Introducing a New Food Product

Change is inevitable. It is impossible to progress without making necessary changes. What seems to be good and sufficient for today, may not be adequate for tomorrow. All aspects of our lives, starting from food to clothes, leisure to entertainment, jobs to careers need to be changed at some point of time for making advancements. Designers, providers and manufacturers of every product inevitably fail to meet the expectations of their customers after a certain point of time. Even when the products are absolutely up to the mark, manufacturers need to make changes to cater successfully to the changes in the tastes, preferences and requirements of customers.

Smart manufacturers recognize the significance of making changes and introducing new products in the market. They constantly strive to understand the changing tastes and needs of their customers in order to update their products efficiently. When it comes to our food habits, they keep on changing with the passage of time. The increasing popularity of ready made food products and a variety of junk food has marked a noticeable change in peoples’ food habits in recent times. Increasing work pressure and scarcity of time has led to a decrease in peoples’ tendency to prepare nutritious food and a tendency to opt more and more for ready made and junk foods. These changes in peoples’ lifestyles call for new food products that can successfully cater to their needs and preferences of customers.

When you are introducing a new food product in the market, it is necessary to keep in mind certain important aspects in order to make it a success. Let us discuss some of the significant factors:

  • Innumerable products are introduced in the market every year. The key to success is to make sure that the food product you manufacture must be something new and innovative, which would successfully cater to the requirements of the customers. It must fill an empty space in the market in order to become a success.
  • Make a thorough research to obtain necessary information regarding the local laws related to retail food jobs. The product you introduce in the market must be eligible to pass regulatory standards.
  • It is extremely important to make a thorough research of the market. You must obtain detailed information regarding every aspect related to a successful marketing of your product starting from the packaging to the store where you would sell your product to your target customers. You must know your target customers and their tastes and preferences in order to market your products more efficiently.
  • Make a list of all the necessary aspects including the services, proprietary tools and techniques and materials required to manufacture the new food product and market it to target customers. Considering these important aspects help in knowing the costs involved in the entire process, and also the various ways you can cut down on the costs while still maintaining the standard of the product.

Besides keeping in mind the above mentioned factors, it is also extremely important to take good care of sanitation and the local laws. It is also overly important to plan meticulously and carefully to carry out the entire manufacturing and marketing process efficiently and successfully.

9 Deceiving Facts About the Food Industry

Eating healthy is always a good thing but don’t be fooled by food companies that use marketing or loopholes to trick you into thinking something is healthy when it actually isn’t. Before the 1950’s the average consumer wasn’t much concerned about the nutrition of their food. However, in the 1960’s companies started to notice consumers taking notice of what they eat. Let’s visit the top 9 Deceiving Facts the food industry doesn’t want you to know.

9. Sugar Free Products

It’s easy to blame sugar as the cause for the rapid increase in the countries obesity problem. However, the truth is we need sugar in moderation as part of a balanced diet. The biggest trick the food industry uses to say a product is sugar free has to do with chemicals. Sugar free sweeteners are some of the most toxic things we can consume and have been linked in an array of troubling health conditions. Look for products that use natural, unprocessed sugars like maple syrup or honey and avoid anything with high fructose corn syrup and artificial sweeteners.

8. Trans Fats

The US FDA’s guidelines state that any food product with an amount of fat under 0.5g per serving can be listed as 0g on the packaging. If you take a look at a lot of frozen and prepackaged foods you’ll see they print “0g Trans Fat” in bold on the front of their products. Simply look at the nutrition panel to see the ingredients to get the bigger picture. If they list any type of hydrogenated oil you can be sure this product will fail lab testing for 0% trans fat.

7. Serving Sizes

The easiest way for any food product to look healthier is by manipulating the serving sizes on the nutrition facts panel. If the item is something that most people would consume during one sitting logic says this is one serving. However, it’s not uncommon to find more and more companies decreasing serving sizes because they count on you not noticing. If the item says “servings per container: 3” you have to then multiple each listed nutritional fact item by 3!

6. Luxury Labeling

Would you pay more for a Mercedes than a Honda? Food companies know you would so they spend a lot of money on fancy packaging and marketing to turn that $2 can of spaghetti sauce into a $6 jar. The easiest way to ensure your money is going into a quality product is by comparing the ingredients on two similar items.

5. Peaches

Peaches easily bruise and are a favorite fruit of insects. This is why companies soak them in chemicals before shipping them to your local grocery store. It’s always a smart idea to purchase only organic produce but if you can’t make sure you wash these items aggressively before consuming them.

4. Defects

The US FDA has guidelines for unavoidable defects in food items, which they claim present no health hazards for humans. Taken straight from their handbook, canned mushrooms are allowed to contain 20 or more maggots of any size per 100 grams and golden raisins can contain an average of 1,250 or more insect fragments per 10 grams.

3. Aluminum Cans & Plastic Bottles

The chemical known as bisphenol A (BPA) is used to provide an anti-septic function to the food products it contains. Studies have shown BPA puts children and adolescents at greater risk of heart and kidney disease. The US FDA has since banned the chemical in food packaging but this hasn’t stopped companies whom make aluminum cans. In order to avoid BPA and other dangerous chemicals, choose glass whenever possible.

2. Ground Beef

Ground beef is made by gathering waste trimmings from multiple cuts of beef. It is then exposed to low heat so the fat can separate and finally sent through pipes to be treated with ammonia gasses. The US FDA allows beef products to be treated with ammonia to “clean” the meat from bacteria. Small batch and local beef producers follow different guidelines. Try to purchase meat locally when possible, from responsible organic farmers.

1. Bugs

The cochineal is a scale insect that produces carminic acid which is used to make food coloring. The bugs themselves are actually crushed to produce a vibrant red color used in food items most famously Starbucks Strawberries & Crème Frappuccino a few years back. Cochineals are considered safe for food consumption; however, many may be disgusted and concerned about eating a living thing.